Summary
With the rapid rise of AI, it is shaping the world we live in today and is transforming marketing, where it is becoming almost unrecognisable if you compare where we were a couple of decades ago. So how can you best use AI like ChatGPT in your marketing day-to-day? How can it help make your working day more efficient?
Why should you use it?
Marketers can gain valuable insights into their customer’s behaviours and improve their marketing strategies and campaigns, gain competitor analyses and other market research which all contribute towards business growth. AI can analyse your customer data; behaviour, and demographic information to score leads and prioritize outreach efforts. This streamlines the sales funnel for marketers, improves conversion rates, and saves time and resources for marketers.
Not only that, but it can help you to come up with ideas for blogs and other social media posts. By identifying trends and generating insights, it can help you stay on top of your game, teaching you how to be more engaging, persuasive and still align with your target audiences.
ChatGPT
First of all, let’s get the elephant out of the room. What is ChatGPT and how do you use it? This AI is a chatbot that was developed by OpenAI and was launched on November 30th, 2022. It was developed for refining and developing conversations for the user’s desired format, style of writing, amount of detail, length of the writing and even the language used.
I have used this AI in the past to assist me in creating names for my blog posts that align with my SEO and keyword goals. It is a useful tool to help come up with ideas for content for your social media or if you need some help in generating ideas for keywords.
Prompt Engineering
Prompt Engineering is the process of crafting questions or tasks for generating results, this is by providing some crucial points for that AI to use, which allows you to get your desired results. You have to be clear and specific with what you want to know, sharing specific information and providing the context so that you don’t just receive generic answers.
Prompt Framework
Here I have provided a standard framework that you should use when requesting relevant and detailed responses from the AI. You need to define the task and subject clearly and identify the specific actions or goals for your prompt, giving it clear instructions for what you want and what guidelines/protocols it should follow when generating your answer. Context/background information may also be useful, what are you using its answer for? Can you give any examples or scenarios? If you are generating an answer that you wish to be in your writing style, give it an example.
Template:
[Subject]
[Task]
[Instructuons] the [type of content] should be between [word count], write in [tone of voice] and include at least [number] [specific details].
Iteration:
What: You can ask ChatGPT a question until you have the information that you need rephrasing and giving more context.
Why: By asking more questions, you can build a better understanding between you and the AI to gather a more accurate answer.
When: If you are sitting around on information, but have no clue how to best present it, ChatGPT can give you the boost that you need.
How: You edit the question until you have the best answer, and then you provide more context to generate better results.
Act as a…
What: Ask it to simulate the expertise of a specific profession
Why: To access specialised and targeted answers efficiently
When: When you need expert guidance from an experts perspectives
How: Ask it to acct as a specific expert, providing it with the necessary context and information
Summerise
What: Ask ChatGPT to shorten large or complicated information/content into something concise that will be easy for people to understand
Why: Saves time and extracts the key points from the complex and lengthy texts and videos quickly
When: When you need an overview, make the content short for SM, get the key points from videos or scan through reviews
How: You can give it articles, videos or reviews to summarise and get tips on improving something
Write Like me
What: Copy your writing style or your brands
Why: Creates a strong brand identity and builds trust and connection with your audience
When: When creating content that will align with your brand
How: Show it examples of your writing style or brand voice that includes, tone, acts and special words
How AI is used to analyse data
AI plays a crucial role in analyzing data in marketing by leveraging its capabilities in data processing, pattern recognition, and predictive modelling. Here’s a general overview of how How AI analyzes data in marketing:
The AI gathers vast amounts of data from various sources, such as customer interaction, website analysis, market research (competitors) and social media. The data collected is cleaned and processed by the AI, removing the noise and handling the missing values and formats. It will perform exploratory analyses to gain insights into the data, identifying the patterns, trends and possible correlations within the data sets, which provides marketers to gain a better understanding of their customer’s behaviours.
The AI can also help by segmenting customers based on their different characteristics, preferences and behaviours, it may even catch something that you may have missed. This can support you when trying to target specific groups with personalised campaigns that have your tailored and clear message. By understanding customers and how they behave, you can also keep giving predictive models through their advanced learning techniques like neural networks and regression. These models use historical data to predict future outcomes such as sales trends, campaign performance and customer churns. This data can help produce recommendations personalised for your business. AI can also continuously monitor and analyse marketing data in real-time, allowing you to make adjustments to your marketing strategies, targeting and optimising your performance.
Summary
The use of AI is getting more and more popular, so it’s important now more than ever to learn how you can harness the power of AI to be more efficient in your role in order to stay above the competition. Instead of having multiple people gathering data from all of the sources, you can instruct your AI to do it for you, allowing you to work on other things while it gathers masses of data that you can then use to your advantage. It may also pick up on different patterns and trends that you may not even consider, giving you an edge in the market.
But it is also important for you to keep in mind that AI data may not be 100% accurate. Have it support you, but don’t let it be your lifeline. You should still understand the process of gathering the necessary data and recognise where some data may not make sense in different conditions and situations.
Overall, AI can be a great tool to install into your marketing every day. If used effectively, it will allow you to spend your valuable time on other projects, and gain valuable insights about customers, competition and the overall market, including support in business growth.